Gotham Greens + Whole Foods: Commercial-Scale City Greenhousing

57904_10151356204230843_895285916_nGotham Greens is the first commercial-scale rooftop hydroponic greenhouse in the world. They got together with Whole Foods for this groundbreaking entrepreneurship, using less water, eliminating pesticides, putting an end to fertilizer runoff and leading the way to a sustainable agriculture.




You can read more on this Whole Foods article.


Captura de Tela 2013-03-16 às 09.08.41


It’s always nice to get surprised with well done initiatives. Here is Food Day, going for “healthy, affordable, and sustainable food. It is created by Center for Science in the Public Interest(CSPI), is powered by a diverse coalition of food movement leaders, organizations, and people from all walks of life. Food Day takes place annually on October 24 to address issues as varied as health and nutrition, hunger, agricultural policy, animal welfare, and farm worker justice. The ultimate goal of Food Day is to strengthen and unify the food movement in order to improve our nation’s food policies. Thousands of Americans came together for over 3,200 events in 2012. Find out how Food Day was celebrated this year from our blog and photos, and join this push for a stronger, more united food movement.”


Here there are some informations about their priorities, take a look:


Vergennes Laundry

40907_11_12_VergennesLaundry17178‘‘EVERYTHING STARTS OUT RAW and goes straight on the tart,’’ says Julianne Jones, explaining why her pastries have gained a cult following. At Vergennes Laundry, the bakery Jones opened in 2010 with her French husband, Didier Murat, in a former laundromat in Vergennes, Vt., all tarts are made to order with the freshest seasonal ingredients.

40867_11_12_VergennesLaundry17073Summer brings berries or tomatoes; the spring months asparagus with goat cheese and mint. In fall and winter it’s Gilfeather turnips, potatoes, rosemary and crème fraîche. Jones won’t use glaze, and she insists on an open kitchen. ‘‘I prefer that somebody can see the tart as I’m making it,’’ she says.


41157_11_12_VergennesLaundry18022‘‘They see the bag of potatoes or the crate of berries. They see the wheel of cheese.’’ Though Jones and Murat are also renowned for their slow-rise bread and nougat, a few locals have yet to register the boulangerie. ‘‘We still have people come in with their laundry bags from time to time,’’ Murat says.


A little more about Vergenes Laudry before it came true, Julianne Jones & Didier Murat.


40617_11_12_VergennesLaundry16826Photos by The Selby

Text by NY Times