Slow Food Story is a documentary about how Carlo Petrini and his friends created the Slow Food movement. A revolutionary quest made of strong beliefs regarding economy, politics, science, philosophy… A story regarding people’s wellbeing bringing the spotlight on Food and it’s key role in contemporary world problems. You can find more information about it on Slow Food Story’s website (italian). The movie premieres in Italy on May 30.
Since I did not find any english descriptions or subtitles for the movie trailer, I am posting the translation I made from the italian release. It is not good english, but I guess the message is clear.
Here it is:
The story of the man and the movement that revolutionized gastronomy
This is the story of a revolution.
A cultural revolution, one of those that do not leave dead on the field, but still, when set in motion, marks a point of no return.
This is the story of a slow revolution. Slow. As a snail.
A revolution has been going on for 25 years and still shows no signs of stopping.
It has a Commander in Chief, which is called Carlo Petrini, called Carlìn.
The inventor of Slow Food.
In Italy, 1986, he founded the gastronomic association Arcigola, and three years later in Paris launches Slow Food. An international movement that began as a resistance to Fast Food, that came threatening the local cuisine all over the planet.
People like the idea, the movement of the nut made followers grow worldwide. Starting from Bra, a town of 27 thousand inhabitants, and speaking almost exclusively Piedmontese dialect, Carlìn creates out of nothing an international association that now has 85,000 members in 130 countries, and has a tremendous impact in the world of gastronomy and culture of our time.
His bet is powerful. It is to free food from the cultural marginality that it is relegated and get the focus on the centrality of food – regarding economy, politics, science, philosophy.
The ambition is revealed in all its greatness in the 2000s, when Petrini gives life to his most visionary projects: Terra Madre, a forum of 5000 farmers from around the world gathered in Turin to give voice to agriculture that fights against damaging mass crops, also giving life to the University of Gastronomic Sciences, which brings dignity to the academic study of food.
Meanwhile, gastronomy – also thanks to him – flies: the chefs are the stars, TV from all over the world are full of cooking shows, publishing industry produces it’s best-sellers. Now, food typical products are cool- defended by the Slow Food Presidia project – they are a status symbol.
A winning idea – Slow Food – as sometimes happens, is not the result of the predictable.
Slow Food Story is the story of a group of friends from a province growing together between jokes, colossal eating and political passion. Between them, there is Petrini, of course. But there are also his best friends: Azio Citi and Giovanni Ravinale.
This is the story of their friendship. A story made of joy, but also of sorrows.
A story of restaurants, story of revived farmers rituals (like the “sing the eggs” ritual at night, during Lent in the farms of Langhe, waking up the farmers with improvised musicians and red wine, till dawn). A story of unmissable events like the club Tenco and the beast of San Fermin in Pamplona. A story of drunken travels, of bets, won or lost, but lived always with the same unsinkable gruff and contagious humor and character.
A life rich and unique. That is the life of Carlìn. Today he is an “European hero”, says Time Magazine, and a columnist in the most important Italian newspaper. Petrini is firmly anchored in the small town from which he took off, in spite of the global dimension of the international movement that he founded.
Here is a story that shows us how even the most important cultural adventures can arise from an amused and ironic approach to life.
And that, perhaps, deserves to be told.