Edible Selby Book Sneak Peak

Todd Selby have been portraying creative people and their lifestyle by some beautiful photography work on The Selby. He is careful with details focusing unusually interesting musicians, artists, designers, and actors in their places. After Todd’s first book, The Selby is In Your Place, he launches  Edible Selby.

Todd recently launched Edible Selby, in collaboration with NYTimes T Magazine in which he photographs the most creative and interesting people in food around the world.



Photographer Todd Selby is back, this time focusing his lens on the kitchens, gardens, homes, and restaurants of more than 40 of the most creative and dynamic figures working in the culinary world today. He takes us behind the scenes with Noma chef René Redzepi in Copenhagen; to Tokyo to have a slice with pizza maker Susumu Kakinuma; and up a hilltop to dine at an inn without an innkeeper in Valdobbiadene. Each profile is accompanied by watercolor illustrations and a handwritten questionnaire, which includes a signature recipe. Reveling in the pleasures of a taco at the beach, foraging for wild herbs, and the art of the perfectly cured olive, Selby captures the food we love to eat and the people who passionately grow, cook, pour, and serve these incredible edibles every day. Plus it comes with magnets for your fridge.

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Get to see more on The Selby.

Michael Pollan’s Food Rules

Based on Michael Pollan’s talk “Food Rules” given at the RSA, this animation was created in the context of the RSA/Nominet Trust film competition. Using a mixture of stop-motion and compositing, our aim and challenge was to convey the topic in a visually interesting way using a variety of different food products. We made a little table top set up at home and worked on this a little over three weeks.

More information available at benoitdetalle.com/food-rules

Here are also some photos of Michael Pollan’s Food Rules in the making


WebMD Health News

Reviewed by Louise Chang, MD


Also read a post from WebMD, March 23, 2009


— We Americans suffer a national eating disorder: our unhealthy obsession with healthy eating.

That’s the diagnosis delivered by food author Michael Pollan in a lecture given last week to an overflow crowd of CDC scientists.

As part of an effort to bring new ideas to the national debate on food issues, the CDC invited Pollan — a harsh critic of U.S. food policies — to address CDC researchers and to meet with leaders of the federal agency.

“The French paradox is that they have better heart health than we do despite being a cheese-eating, wine-swilling, fois-gras-gobbling people,” Pollan said. “The American paradox is we are a people who worry unreasonably about dietary health yet have the worst diet in the world.”

In various parts of the world, Pollan noted, necessity has forced human beings to adapt to all kinds of diets.

“The Masai subsist on cattle blood and meat and milk and little else. Native Americans subsist on beans and maize. And the Inuit in Greenland subsist on whale blubber and a little bit of lichen,” he said. “The irony is, the one diet we have invented for ourselves — the Western diet — is the one that makes us sick.”

Snowballing rates of obesity, diabetes, and heart disease in the U.S. can be traced to our unhealthy diet. So how do we change?

7 Words & 7 Rules for Eating

Pollan says everything he’s learned about food and health can be summed up in seven words: “Eat food, not too much, mostly plants.”

Probably the first two words are most important. “Eat food” means to eat real food — vegetables, fruits, whole grains, and, yes, fish and meat — and to avoid what Pollan calls “edible food-like substances.”

Here’s how:

  1. Don’t eat anything your great grandmother wouldn’t recognize as food. “When you pick up that box of portable yogurt tubes, or eat something with 15 ingredients you can’t pronounce, ask yourself, “What are those things doing there?” Pollan says.
  2. Don’t eat anything with more than five ingredients, or ingredients you can’t pronounce.
  3. Stay out of the middle of the supermarket; shop on the perimeter of the store. Real food tends to be on the outer edge of the store near the loading docks, where it can be replaced with fresh foods when it goes bad.
  4.  Don’t eat anything that won’t eventually rot. “There are exceptions — honey — but as a rule, things like Twinkies that never go bad aren’t food,” Pollan says.
  5. It is not just what you eat but how you eat. “Always leave the table a little hungry,” Pollan says. “Many cultures have rules that you stop eating before you are full. In Japan, they say eat until you are four-fifths full. Islamic culture has a similar rule, and in German culture they say, ‘Tie off the sack before it’s full.'”
  6. Families traditionally ate together, around a table and not a TV, at regular meal times. It’s a good tradition. Enjoy meals with the people you love. “Remember when eating between meals felt wrong?” Pollan asks.
  7. Don’t buy food where you buy your gasoline. In the U.S., 20% of food is eaten in the car.

Food & Fashion

Food and fashion may seem like unlikely bedfellows but a new generation of designers are trading in their cutting tables for stovetops. Welcome to the intersection of haute couture and haute cuisine, part of a brave new world where clothing can be made without cloth and textiles are, quite literally, good enough to eat.



The brainchild of German designer Anke DomaskeQmilk is the trademarked name for a form of milk fiber, a silky textile derived from an odorless protein found in mammalian milk. Domaske extracts casein only from soured “secondary milk” that’s no longer for human consumption and headed for disposable. Unlike comparable milk-based fibers, Qmilk makes efficient use of water (2 liters for every kilogram of fabric), requires no harmful chemicals, and leaves behind zero waste.

fashion-gastronomy-samantha-murray-537x402SWEET SUSPENSION (FRUIT-FLAVORED DRESSES)

For New Zealand designer Samantha Murray, turning liquid into clothing wasn’t just an audacious experiment, it was also an exercise in rethinking garment construction. The recent graduate, who developed her “Sweet Suspension” collection during her final year at Massey University, combined the shapes of classical sculpture with the “texture of gummy lollies” to create five, fruit-scented forms. “For me, this collection was entirely about the process: pushing boundaries, creating previously impossible shapes, and exploring the potential of the idea,” she tells Ecouterre.



Clothing as dessert? Get any tawdry ideas out of your head, dear reader; this concept is anything but. Eric Meursing and Marjolein Wintjes, owners of De Culinaire Werkplaats, a design-studio-cum-restaurant in Amsterdam, built their reputation on edible pastry wrappers made from dehydrated fruits, vegetables, and herbs. Described as a “novel eating initiative and experience,” De Culinaire Werkplaats draws inspiration from seemingly unrelated sources, from architecture to emotions. “Taste the Unwearables,” a series of fabrics made from vegetables, fruits, and herbs, is part call to eat more greens, part commentary on the ephemeral nature of fashion.

Post from Ecouterre

Progetto Cibo La forma del gusto

Mart, Rovereto

09 FEBBRAIO 2013 / 02 GIUGNO 2013
“Cosa differenzia la stratificazione delle lasagne da quella del tiramisù? Come si costruisce un tortellino? Quali sono le geometrie del cannolo siciliano? Al Mart, una mostra da mangiare con gli occhi e percepire con i sensi”
In questi ultimi anni il dibattito intorno al cibo ha raggiunto livelli inediti di coinvolgimento del pubblico. E anche il mondo del design, che sempre registra e spesso anticipa le tendenze estetiche e culturali, ma anche socioeconomiche e antropologiche, ha dedicato grande attenzione al mondo dell’alimentazione, mostrando creatività, curiosità e grande capacità innovativa.

A “Progetto Cibo” partecipano designers e architetti come Enrico Azzimonti, Bompas&Parr, Achille Castiglioni, Lorenzo Damiani, FormaFantasma, Giorgetto Giugiaro, Marti Guixé, Giulio Iachetti, Alessandro Mendini, Alkesh Parmar, Gaetano Pesce, Diego Ramos, Philippe Starck e chef di livello assoluto come Gualtiero Marchesi, oltre a Bruno Barbieri, Massimo Bottura, Antonio Canavacciuolo, Carlo Cracco, Daniel Facen, Davide Oldani, Davide Scabin.

Il percorso espositivo, suddiviso per aree tematiche, si apre presentando l’architettura di cibi “anonimi” che nella loro sofisticata e precisa costruzione sono dei veri e propri progetti. Attorno a un alimento così basilare e onnipresente come il pane, o a pietanze molto connotate geograficamente come il sushi o lo strudel, si celano spesso disegni progettuali frutto di un accorto compromesso tra immagine, gusto e produzione.
La pasta ideata da Giorgetto Giugiaro, Mauro Olivieri e Christian Ragot è emblematica di come la creatività dei designer converga con la produzione industriale.

I “food architects” hanno oggi una libertà pressoché infinita di modulare forma e funzione. É da qui che nascono oggetti come la “Penna edibile” di Martì Guixè, il “Golosimetro” di cioccolato di Paolo Ulian e lo “Sugar Spoon” di Marije Vogelzang.
In molti casi è la forma stessa di un prodotto ad essere pensata e sviluppata come elemento decorativo: in mostra si vedranno le gelatine di Bompas & Parr che riproducono la Cattedrale di St Paul a Londra, la “Bread Palette” (fetta biscottata a forma di tavolozza) di Ryohei Yoshiyuki o lo “Speculoos” di Delphine Huguet, biscotto che si adatta alla tazzina da caffè. Oggetti in cui si coglie un’ironia sottotraccia, che diventa invece distacco divertito nelle creazioni di Matteo Ragni, Diego Ramos o Enrico Azzimonti, raccolte in una sezione intitolata “Ironia, metafora e paradosso”.

In mostra anche oggetti di design realizzati con materiali alimentari: i gioielli di cioccolato di Barbara Uderzo, i servizi da tavola di pane di FormaFantasma o il “Decafè” di Raúl Laurí Pla, vincitore del Salone satellite 2012 a Milano. La “Cioccolator” di Alessandro Mendini – una calcolatrice a forma di tavoletta di cioccolato -, o i “Popsicles” di Putput –  spugne sagomate come ghiaccioli – sono invece singolari esempi di oggetti di design che alludono al cibo.

Dopo un progetto site-specific realizzato per il Mart da Marti Guixe, la mostra si conclude con una panoramica che racconta, in video e fotografia, alcuni piatti-icona di grandi chef nazionali e internazionali, e con un’ampia ricognizione sul futuro del design

Un ricco programma di eventi coinvolge chef di livello internazionale, che realizzeranno delle serate di show-cooking nelle sale espositive; workshop con i designer daranno la possibilità di creare gioielli e sculture a partire dai prodotti del territorio. Durante tutto il periodo di esposizione, la visita darà infine l’occasione al pubblico per gustare piccoli omaggi e incontrare i protagonisti della mostra.

Fluxus Concert – An Anthology 1962/2012 – M.A.X.MUSEO

Fluxus Concert M.A.X.MUSEO Chiasso

Schiacciare una noce non è certo un’arte, quindi nessuno osa radunare un pubblico e intrattenerlo schiacciando noci. Se invece lo fa e riesce nel suo intento, allora, appunto, non può trattarsi di un semplice schiacciare le noci. Oppure si tratta di schiacciar noci, ma ne risulta che non ci si è mai accorti di quell’arte, perché la si dominava senza difficoltà, e che solo quel nuovo schiacciatore di noci ce ne rivela l’essenza: ai fini del risultato potrebbe essere addirittura vantaggioso che egli fosse un poco meno abile nello schiacciar noci di quanto non lo sia la maggioranza di noi.

Franz Kafka, “Josephine, la cantante dei topi”


Pezzi di: Ay-O , George Brecht, Al Hansen, Dick Higgins, Joe Jones, Alison Knowles, Takehisa Kosugi, Shigeko Kubota, George Maciunas, Walter Marchetti, Nam June Paik, Ben Patterson, Terry Riley, Tomas Schmit, Mieko Shiomi, Ben Vautier, Robert Watts, La Monte Young

Coordinamento: Gianni-Emilio Simonetti

Performers: Vito Gionatan Lassandro, Giulia Tacchini


John Cage, Variation IV, 1963

Esecutori: Gianni-Emilio Simonetti, Vito Gionatan Lassandro


entrata libera