Beck’s Edison Bottle, World’s 1st Playable Beer Bottle

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“19th Century technology meets 21st Century music over a bottle of beer in the latest extension to the Beck’s Record Label project. This time, the art label has evolved, and been replaced by the grooves of Auckland band Ghost Wave. Their new single was inscribed into the surface of a Beck’s beer bottle which could then be played on a specially-built device based on Thomas Edison’s original phonograph.” See the Video and HEAR the bottle after the jump!

“Making the world’s first playable beer bottle was a formidable technical challenge. The clever people at Auckland firm Gyro Constructivists first had to design and build a record-cutting lathe, driven by a hard drive recording head. Then they reinvented Edison’s original cylinder player, using modern materials and electronics and built to very fine tolerances. The Edison Bottle made its public debut at SemiPermanent in Auckland in May to a standing ovation from the assembled media and design community.

Beck’s has had a long association with music and art. In fact, at about the same time Heinrich Beck was brewing his first beer in the 1870s, Tom Edison was tinkering away on designs for the first phonograph. Considering how beer has influenced recorded music since then, this physical collaboration was very appropriate and long overdue.”

Client: Beck’s New Zealand
Creative Agency: Shine Limited 
Machine & Bottle Production: Gyro
Making-of Video Production: VICE
Record Label: Arch Hill Recordings
Band: Ghost Wave
Album: Ages
Featured Single: Here She Comes

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Via The Dieline

Questo articolo è stato pubblicato in DESIGN, DRINKS, FOOD DESIGN, MARKETING, PACKAGING e contrassegnato come , , , da ravibellardi . Aggiungi il permalink ai segnalibri.

Informazioni su ravibellardi

English EcoDesign Master student in PoliTo - Politecnico di Torino - Turin, Italy. In a double-degree agreement between PoliTo and the University of Minas Gerais, Brazil. In Brazil, took part in projects like "Design e integração competitiva do território - Estrada Real". This project is a government initiative in order to use the Design approach in order to bring value regarding specific aspects of the State of Minas Gerais in Brazil. The territory context is the Estrada Real. Also worked in the University of Minas Gerais' Research Center of Theory, Culture and Design in projects related to the use of Design in cultural aspects of the State of Minas Gerais aiming to enhance products related to the Food Sector. Portugês Graduando no curso Master em EcoDesign pelo Politécnico de Turim, Itália (Polito). Bolsista dentro do acordo de dupla titulação entre a Universidade do Estado de Minas Gerais e o Politecnico di Torino com apoio da FAPEMIG. Atuou como bolsista do Projeto "Design e integração competitiva do território - Estrada Real", projeto do Centro Minas Design em parceria com o Polito. Ravi Bellardi também é atuante no desenvolvimento do projeto Estudo de Aspectos Culturais de Minas Gerais Visando à Valorização de Produtos Relacionados ao Setor Alimentício Através do Design com financiamento da FAPEMIG e apoio da UEMG. Ravi Bellardi desenvolve trabalhos tanto de caráter acadêmico, quanto de caráter de extensão com a orientação da Profa. Dra. Lia Krucken juntamente ao Centro de Teoria, Pesquisa & Cultura em Design da Escola de Design da Universidade do Estado de Minas Gerais.

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