Traffic light’ food labelling system finally rolls out

A consistent ‘traffic light’ system for providing nutritional food labelling is finally rolling out, following several years of development.

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The system will combine red, amber and green colour-coding and nutritional information to show how much fat, saturated fat, salt and sugar and calories are in foods.

The system is based on ‘traffic light’ designs that were created by Bell Integrated Communciations in 2005, before being updated by the consultancy in 2009.

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After Bell’s original designs were delivered to the Food Standards Agency, they were implemented by retailers in different ways, meaning that several varients of the traffic light system were developed.

The new guidelines aim to stamp out these inconsistencies and provide a unified front-of-pack design across all food products. It will replace individual systems such as the Sainbsbury’s ‘traffic light wheel’.

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The voluntary system is being implemented by the Department for Health, with food brands including Mars and Nestle signed up, as well as all major UK retailers – including Sainsbury’s, Tesco, Asda and Waitrose.

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The Department of Health says businesses signed up account for more than 60 per cent of food sold in the UK.

However, some brands, including Coca-Cola, Mondelez and Dairy Crest, have shunned the new system, citing concerns that they could cause confusion among customers.

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Health Minister Anna Soubry says, ‘The UK already has the largest number of products using a front-of-pack label in Europe but we know that people get confused by the variety of labels that are used.’

Via Design Week

Questo articolo è stato pubblicato in ABOUT NUTRITION, BRANDING, DESIGN, FOOD AND GASTRONOMY, INFORMATION, INGREDIENTS e contrassegnato come , , , da ravibellardi . Aggiungi il permalink ai segnalibri.

Informazioni su ravibellardi

English EcoDesign Master student in PoliTo - Politecnico di Torino - Turin, Italy. In a double-degree agreement between PoliTo and the University of Minas Gerais, Brazil. In Brazil, took part in projects like "Design e integração competitiva do território - Estrada Real". This project is a government initiative in order to use the Design approach in order to bring value regarding specific aspects of the State of Minas Gerais in Brazil. The territory context is the Estrada Real. Also worked in the University of Minas Gerais' Research Center of Theory, Culture and Design in projects related to the use of Design in cultural aspects of the State of Minas Gerais aiming to enhance products related to the Food Sector. Portugês Graduando no curso Master em EcoDesign pelo Politécnico de Turim, Itália (Polito). Bolsista dentro do acordo de dupla titulação entre a Universidade do Estado de Minas Gerais e o Politecnico di Torino com apoio da FAPEMIG. Atuou como bolsista do Projeto "Design e integração competitiva do território - Estrada Real", projeto do Centro Minas Design em parceria com o Polito. Ravi Bellardi também é atuante no desenvolvimento do projeto Estudo de Aspectos Culturais de Minas Gerais Visando à Valorização de Produtos Relacionados ao Setor Alimentício Através do Design com financiamento da FAPEMIG e apoio da UEMG. Ravi Bellardi desenvolve trabalhos tanto de caráter acadêmico, quanto de caráter de extensão com a orientação da Profa. Dra. Lia Krucken juntamente ao Centro de Teoria, Pesquisa & Cultura em Design da Escola de Design da Universidade do Estado de Minas Gerais.

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