This year I had the opportunity to get involved with the Milan Design Week events and I’d like to share some projects with you, our few blog readers! Considering when the events happened, I’m late, I know. But my scuse is that good information never gets old!
Time ago we use to give food a proper space. Then with the modern
kitchen, we started to place everything together, organizing pasta and
bread in the middle of plates and pots, and stacking the rest in the
This furniture gives again a proper space to the food and organize it with
an educational purpose. It is based on the principles of the food guide
pyramid: it gives more space to what we should eat more, and less to
The structure is made on painted steel with a mosaic of materials that
correspond to different functions: wooden drawers for bread, pasta and
cereals, dark spaces for potatoes and onions, a terracotta box for fresh
vegetables, shelves with spaces for eggs, aromatic herbs, spices…
The open structure and the palette of materials, are a way to show and
communicate what we have at home, suggesting combination and
inspiring recipes. All the products are displayed with a specific sequence
and logic, in order to understand immediately how much space we should
give to cereals and vegetables instead of cookies and sweets.
It’s a way to bring in the house an educational system for our diet. It’s an
instrument to show the food we have at home, and to push people to
combine it in an healthy way.
The aim of this furniture is also combining in one object different
techniques of food preservation. It follows the theories, that many
designers are applying in interesting solutions, of conserving food out of
the refrigerator. There is for example a terracotta box, designed to keep
the “living food” fresh by using natural processes. It consist in a traditional
system, called Zeer or “pot in pot”: by keeping wet the sand layer
between the two pots, we activate an evaporative process that takes out
the warmth and maintains the vegetables fresh.
The object has a strong concept, but is also a way of thinking the kitchen,
not as a strong block, but organized by functions. The lines of the furniture
are simple and essential, the shape is geometric and emphatic. The
purpose of using different materials it’s a way to communicate the variety
of functions and the colours of the furniture are emphasize by the
products we will display on it.
It is part of a collection of objects, named “graphic furnitures”, that we are
going to present for the first time at Salone Satellite.
There’s a lamp named “Flamingo” with a long, thin stick. It’s graphical
lines are simple and elegant. There’s nothing hidden in the construction, it
brings to life the spontaneous and colorful intention of a child drawing.
The top part has a laser cut pattern to reflect the light in the space in a
scenographic way. It’s totally realized in painted steel.
And “people”, a set of stools, tables and planters. The shape is simple and
clear, and they have little feet to run away. They are made of painted steel
and a removable wood panel.
FridayProject’s furnitures are designed with a graphical approach,
characterized by straight lines, playful shapes and pastel colours.