Crunchd – a new social network for vegetable growers

CrunchdPoste_342Bristol-based consultancy Synth Media has created designs for Crunchd, a new social networking platform for people who grow their own produce.

The consultancy was responsible for the branding, functionality, app and website designs, and was brought in to work on the project through a recommendation.


Using a standalone site, Facebook page, iOS or Android app, users can share seasonal sowing and growing advice, tips, recipes, photos and inspiration.


Growers log in to add information about their location and the produce they grow, allowing them to exchange relevant advice with others.

There is also a section where users can buy Crunchd branded seeds and exchange their produce.

Synth Media was briefed to create a ‘quirky’ look for the platform by Crunchd founder Toby Montague.


As well as creating the designs for the online platforms, Synth Media also designed the packaging for the Crunchd seeds that are sold through the site.

The identity uses had-rendered typography and a series of illustrate  with icons used for different fruits and vegetables in ‘cheerful and organic’ colours, according to Synth Media. These icons are also used in a series of badges, awarded to users for achievements such as watering, or singing to their fruit and veg.

Chris Edwards, Synth director, says, ‘We wanted to create something that looked really welcoming. I think the quirkiness was a really key factor. The icons and things use a hand drawn look  – we really wanted to push Toby’s personality’.

The Facebook, iOS and Android apps are currently in testing stage, and are due to launch fully this week.



Via Design Week

Questo articolo è stato pubblicato in ABOUT ENVIRONMENT, ABOUT NUTRITION, DESIGN, ECOLOGY, ECONOMY, FOOD SUSTAINABILITY e contrassegnato come , , , , , , , , , , , da ravibellardi . Aggiungi il permalink ai segnalibri.

Informazioni su ravibellardi

English EcoDesign Master student in PoliTo - Politecnico di Torino - Turin, Italy. In a double-degree agreement between PoliTo and the University of Minas Gerais, Brazil. In Brazil, took part in projects like "Design e integração competitiva do território - Estrada Real". This project is a government initiative in order to use the Design approach in order to bring value regarding specific aspects of the State of Minas Gerais in Brazil. The territory context is the Estrada Real. Also worked in the University of Minas Gerais' Research Center of Theory, Culture and Design in projects related to the use of Design in cultural aspects of the State of Minas Gerais aiming to enhance products related to the Food Sector. Portugês Graduando no curso Master em EcoDesign pelo Politécnico de Turim, Itália (Polito). Bolsista dentro do acordo de dupla titulação entre a Universidade do Estado de Minas Gerais e o Politecnico di Torino com apoio da FAPEMIG. Atuou como bolsista do Projeto "Design e integração competitiva do território - Estrada Real", projeto do Centro Minas Design em parceria com o Polito. Ravi Bellardi também é atuante no desenvolvimento do projeto Estudo de Aspectos Culturais de Minas Gerais Visando à Valorização de Produtos Relacionados ao Setor Alimentício Através do Design com financiamento da FAPEMIG e apoio da UEMG. Ravi Bellardi desenvolve trabalhos tanto de caráter acadêmico, quanto de caráter de extensão com a orientação da Profa. Dra. Lia Krucken juntamente ao Centro de Teoria, Pesquisa & Cultura em Design da Escola de Design da Universidade do Estado de Minas Gerais.


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