Bompas & Parr’s Heinz Beanz ‘experience’

Food artists Bompas & Parr have worked with Heinz to create a ‘flavour experience’ for the brand’s new Flavoured Beanz range.

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In a more commercial project for the duo, which recently created a ‘whisky tornado’ with scientists at King’s College London and worked with phone brand Sony Xperia to create ‘the world’s most expensive jelly’ in the form of a robot last summer, the Heinz collaboration aims to create ‘the ideal sensory environment’ in which to eat the beans.

The ‘environment’ takes the shape of a bowl and spoon kit that aims to engage with all five senses. When not in use, these can be displayed in a bespoke Heinz-branded case, also designed by Bompas & Parr.

The stunt comprised the creation of a different ‘experience’ for each of the five flavours in the range – which includes Curry, Cheddar Cheese, Barbecue, Garlic & Herbs and Fiery Chilli.

Each is inspired by the ‘look, feel and taste of the different beans’, says Bompas & Parr. The Cheddar Cheese variant’s bowl, for instance, is formed from around 1.2kg of yellow wax, ‘based on the form, texture and colour of a traditional round of cheese’, according to Heinz; while the bulb-shaped Garlic & Herbs bowls were hand-assembled using 96 layers of 750 micron thick card, aiming to reference the ‘papery’ exterior layers of a garlic bulb.

As well as creating bowls, Bompas & Parr also designed a ‘musical spoon’ for each variant. These are fitted with an MP3 player loaded with specially composed soundtracks that can only be heard when the spoon is in the consumer’s mouth. When munching on the Curry variant, users will hear a composition based on Punjabi Bhangra music; while the Fiery Chilli flavour will be ‘enhanced’ by ‘up-tempo Latin samba’, we’re told.

Sam Bompas, Bompas & Parr co-founder, says, ‘Harry Parr has synesthesia and is using this alongside his architectural training to project himself (intellectually if not physically) into the Heinz Beanz Flavour Experience.’

He adds, ‘The project is geared to get people to look again at what is on the end of their spoons. As they eat their Beanz they can wonder at the world of flavours that contributes to everyday culinary sensation.’

While the beans themselves retail at a not-unreasonable 84p for a 390g can, the limited-edition  promotional pieces will be sold for the more hefty sum of £57, available exclusively through London department store Fortnum & Mason, which first stocked Heinz baked-beans in 1886.


Via Desgn Week

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Informazioni su ravibellardi

English EcoDesign Master student in PoliTo - Politecnico di Torino - Turin, Italy. In a double-degree agreement between PoliTo and the University of Minas Gerais, Brazil. In Brazil, took part in projects like "Design e integração competitiva do território - Estrada Real". This project is a government initiative in order to use the Design approach in order to bring value regarding specific aspects of the State of Minas Gerais in Brazil. The territory context is the Estrada Real. Also worked in the University of Minas Gerais' Research Center of Theory, Culture and Design in projects related to the use of Design in cultural aspects of the State of Minas Gerais aiming to enhance products related to the Food Sector. Portugês Graduando no curso Master em EcoDesign pelo Politécnico de Turim, Itália (Polito). Bolsista dentro do acordo de dupla titulação entre a Universidade do Estado de Minas Gerais e o Politecnico di Torino com apoio da FAPEMIG. Atuou como bolsista do Projeto "Design e integração competitiva do território - Estrada Real", projeto do Centro Minas Design em parceria com o Polito. Ravi Bellardi também é atuante no desenvolvimento do projeto Estudo de Aspectos Culturais de Minas Gerais Visando à Valorização de Produtos Relacionados ao Setor Alimentício Através do Design com financiamento da FAPEMIG e apoio da UEMG. Ravi Bellardi desenvolve trabalhos tanto de caráter acadêmico, quanto de caráter de extensão com a orientação da Profa. Dra. Lia Krucken juntamente ao Centro de Teoria, Pesquisa & Cultura em Design da Escola de Design da Universidade do Estado de Minas Gerais.

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