Rob Rhinehart thought he spent to much efforts and time on food preparing, so he came up with Soylent. An odorless beige cocktail supposed to offer you the “nutrients required by the body to function”. He uses vitamins, minerals, and macronutrients like essential amino acids, carbohydrates, and fat. Says that he “also added nonessentials like antioxidants and probiotics and lately have been experimenting with nootropics.”
Other than the name – from a science fiction film – and the food laziness talk, Rob thinks his creation as a new way to approach food and global hunger problems. I also though about the connexions we can make towards design. Soylent is designed for optimization, function efficiency. I know human factors like culture, economics and tastiness are never out of the question. But it is interesting to see how “minimalistic” food can be and how wide food design potential is. I don’t know about you, but I can’t see food like a white t-shirt I put on everyday. The considerations are important, but there’s more than that.
Get to know some more: