Great food, great experience and control for the consumer. These are the basic qualities for a Fast-Casual restaurant. The search for cozy places that serve the fresh food you want is a very important behavior change. If managed following responsable thinking it may support ethical production for healthy food, other than corresponding to consumer contemporary needs. You could say that it is easy to find those qualities in your favorite countryside diner. And you’re right. But they come in different ways.
The article Fast-food fight, by Mckinsey Quarterly, brings us a good idea about this growing market. To have a more practical idea of what this changes mean to the final consumers, watch this video from Pizza Fusion, a Fast-Casual food franchise restaurant like many others.
It is still “fast”, but with very good “food” and in friendly places with contemporary uses.