FOOD FOR FUTURE
The first edition of FOODAM | Food Design & Art Museum is called FOODforFUTURE and aims to investigate the future of food, the frontiers of its consumption and manipulation. FOODforFUTURE examines the role of food in changing the future, rather than imagining how food itself will change. Imagining scenarios, applications, utensils and consistencies goes beyond merely transferring scientific and technological developments to comestible material. The initiative implies a redefinition of these ideas, the construction of new relational systems and an evolution in interpretive processes. Notwithstanding this analysis, the need at the base remains constant: to nourish. What changes is the language and the way of representing reality, even in its most ‘concrete’ and basic forms. The invitation to participate at the event is open to companies, students and visionary designers who wish to showcase their ideas and projects.
The project is been presented during the Salone del Mobile 2011 in Milan, Italy. During the presentation FOODAM a first selection of ideas, projects and food-design products which demonstrate the applications and future scenarios of food is been presented to the press.
Potential candidates must send the applications relating to their projects.
The first stage of application is free of charge and open to companies, professionals, schools and individual visionaries. In the case of groups, studios, companies or schools wishing to participate, a single reference person must be named who will be the sole point of contact with the initiative’s organisers. In the case of students or classes, applications must be coordinated by a teacher who will be considered the representative of the project.
Applications may be registered by sending the following materials to firstname.lastname@example.org:
1) a project description – download the “foodforfuture_application_form” (a separate form must be filled out for each project – please follow the instructions as set out on the form).
2) images, presentation or video footage of the project in a compressed file (the images must be in JPG, 72 dpi, RGB with horizontal size of 600px – video would be better to be aploaded on youtube)
Applicants may submit more than one project, each project must sent individually.
Emails must have “FOODforFUTURE Application form” in the subject field. Applicants will receive an email confirming receipt for each project sent.
A jury will select the most interesting projects and their choice will be communicated via e-mail to the successful applicants.
Participation in the exhibition is subject to selection by the jury.
The jury will be made up of professionals and academics from the various disciplines involved in the exhibition.
The launch of the next FOODforFUTURE exhibition will take place in 2012. During the exhibition FOODAM will presents a selection of ideas, projects and food-design products which demonstrate the applications and future scenarios of food. The invitation to participate at the event is open to companies, students and visionary designers who wish to showcase their ideas, visions and projects.