FOODAM | Food Design & Art Museum is the prototype of a project in which evolutions in life-style, the role of technology in our world perception , the relational systems between community and culture, the logical processes of grand distribution and information diffusion, the rituals and daily ceremonies are seen through the filter of the ‘Alimentary Acts’.Based on the view that relations exist between food, design and the arts: one gives the opportunity for the manifestation of the others. In a world characterised by a surplus of information, there is no such thing as food without design or imagination without product. Food and nutrition, are among the most appropriate subjects for reflection on society. As stated by Gaston Bechelard, “ reality is above all, food.”
FOOD FOR FUTURE
The first edition of FOODAM | Food Design & Art Museum is called Food For Future and aims to investigate the future of food, the frontiers of its consumption and manipulation. Food For Future examines the role of food in changing the future, rather than imagining how food itself will change. Imagining scenarios, applications, utensils and consistencies goes beyond merely transferring scientific and technological developments to comestible material. The initiative implies a redefinition of these ideas, the construction of new relational systems and an evolution in interpretive processes. Notwithstanding this analysis, the need at the base remains constant: to nourish. What changes is the language and the way of representing reality, even in its most ‘concrete’ and basic forms.
WHERE AND WHEN
The exhibition will take place from in May 2011.
FOODAM will exhibit in the spaces of Appartamento LAGO in via Brera 30 in Milan, Italy. The exhibition will present a selection of ideas, projects and food-design products which demonstrate the applications and future scenarios of food. The invitation to participate at the event is open to companies and visionary designers who wish to showcase their ideas and projects.