Vio – A New Fizzy Milk Drink from Coca-Cola

The soft-drink maker is currently test marketing a sweetened fizzy milk beverage called Vio. Made with sparkling water, a hint of skim milk and cane sugar, the 8-ounce beverages come in four fruit flavors: Citrus Burst, Peach Mango, Very Berry and Tropical Colada.

Ray Crockett, a spokesman for the brand, told that the drink is currently in “very limited distribution and only in New York City.”

“We created what we call a ‘vibrancy’ beverage here,” he said. “A sparkling milk-based beverage.”

About 200 retailers are carrying the drinks. Crockett said Coca-Cola had been developing the beverage “for some time now.” When asked how long, he responded: “I can’t be more specific about our innovation process.”

Fizzy milk drinks may be new to the States, but Coke has sold a similar product, Qoo, in Japan since the late 1990s.

In New York, the drinks are selling for $2.49.



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