The first edition of FOODAM | Food Design & Art Museum is called FOODforFUTURE and aims to investigate the future of food, the frontiers of its consumption and manipulation. FOODforFUTURE examines the role of food in changing the future, rather than imagining how food itself will change.  Imagining scenarios, applications, utensils and consistencies goes beyond merely transferring scientific and technological developments to comestible material.  The initiative implies a redefinition of these ideas, the construction of new relational systems and an evolution in interpretive processes. Notwithstanding this analysis, the need at the base remains constant: to nourish. What changes is the language and the way of representing reality, even in its most ‘concrete’ and basic forms. The invitation to participate at the event is open to companies, students and visionary designers who wish to showcase their ideas and projects.

The project is been presented during the Salone del Mobile 2011 in Milan, Italy. During the presentation FOODAM a first selection of ideas, projects and food-design products which demonstrate the applications and future scenarios of food is been presented to the press.


Potential candidates must send the applications relating to their projects.
The first stage of application is free of charge and open to companies, professionals, schools and individual visionaries. In the case of groups, studios, companies or schools wishing to participate, a single reference person must be named who will be the sole point of contact with the initiative’s organisers. In the case of students or classes, applications must be coordinated by a teacher who will be considered the representative of the project.

Applications may be registered by sending the following materials to

1) a project description – download the “foodforfuture_application_form” (a separate form must be filled out for each project –  please follow the instructions as set out on the form).
2) images, presentation or video footage of the project in a compressed file (the images must be in JPG, 72 dpi, RGB with horizontal size of 600px – video would be better to be aploaded on youtube)

Applicants may submit more than one project, each project must sent individually.
Emails must have  “FOODforFUTURE Application form” in the subject field.  Applicants will receive an email confirming receipt for each project sent.


A jury will select the most interesting projects and their choice will be communicated via e-mail to the successful applicants.
Participation in the exhibition is subject to selection by the jury.

The jury will be made up of professionals and academics from the various disciplines involved in the exhibition.


The launch of the next FOODforFUTURE exhibition will take place in 2012. During the exhibition FOODAM will presents a selection of ideas, projects and food-design products which demonstrate the applications and future scenarios of food. The invitation to participate at the event is open to companies, students and visionary designers who wish to showcase their ideas, visions and projects.

An Edible Art Book Made From Sugar Paste

For art so good you could eat it!

Here’s a brilliant way to get kids excited about art museums: Turn all the boring stuff — the exhibit catalogs and the signage and the like — into 55 pounds of mouth-watering, teeth-rotting, brain-addling candy.

Apparently, it works for adults, too, because Andreas Pohancenik’s graphics for the exhibition Design Criminals – made entirely, fantastically out sugar pastillage — were a smash, earning the UK-based Austrian designer a nomination for the prestigious Brit Insurance Design Awards recently.

The exhibit opened and closed last fall at the Vienna Museum of Applied Arts, and it was mounted as a contrarian rebuke to “Ornament and Crime,” Austrian architect Adolf Loos’s classic modernist manifesto against all things flowery. In featuring everything from frilly cakes to tattoos, the show proved that what was detested in Loos’s day is palatable today; in effect, it was about the fleeting nature of taste. So Pohancenik, a partner at the London design studio Practice + Theory, decided to use that idea literally.

The entrance to the MAK featured a whopping 13-foot-by-13-foot typographic sign made entirely out of sugar. Elsewhere in the exhibit, Pohancenik sprinkled saccharine little graphic flourishes that’d look right at home on a wedding cake. All told, he used 55 pounds of pastillage — a sugar-based dough — which took seven hours to prepare and 10 hours to install. The exhibition catalogs, also from Pohancenik’s hand, sandwiched 15 waffle-paper sheets between a pure-sugar slipcase. The ink, of course, was edible.

[We're getting cavities just looking at this stuff.]

Our favorite part in all this, though, has nothing to do with the candy (scout’s honor!). It’s the typeface, a weird, wonderful, whimsical thing that flowers in every direction and slants to the left for no good reason at all except that it looks kinda’ cool. The typeface was designed explicitly for the exhibition, and it’s named after one of Loos’s (many) ex-wives. The reason: To remind of the ephemerality of personal taste, albeit in a decisively less-than-sweet way.

[Awww, the design dorks' equivalent of The Lady and the Tramp spaghetti.]

via Co Design

FLUXUS CONCERT – 12/01/2011

Concerto FLUXUS
Mercoledì 12 Gennaio 2011, ore 18:00
Aula Magna della Nuova Accademia di Belle Arti (NABA)
Via Darwin 20


Coordinamento: Gianni-Emilio Simonetti e Vito Gionatan Lassandro.
Organizzazione: NABA

Foto di Stefano Montani tratte dal Concerto Fluxus tenuto a Ivrea nel Febbraio 2010

Global Street Food

Global Street Food” is an exhibition curated by Mike Meiré for Dornbracht Edges.

“Global Street Food” is dedicated to the fascination with improvised kitchens in public places. Urban fast food stations navigating the contrast between pragmatic dilettantism and complexity in the smallest of spaces.

You can see it at the Vitra Design Museum till July 12th in Weil am Rhein, Germany.

“Coffee waggon” from Buenos Aires, Argentina

Coffee waggon from Buenos Aires, Argentina

“Cotton candy stand” from Buenos Aires, Argentina

Cotton candy stand from Buenos Aires, Argentina

“Grill” from Kampala, Uganda

Grill from Kampala, Uganda

“Floating market” from Ho Chi Minh City, Vietnam

Floating market from Ho Chi Minh City, Vietnam

„Cheese and sausage stand” from Buenos Aires, Argentina

Cheese and sausage stand from Buenos Aires, Argentina


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Career Evolution: Advertising

April 8th, 2009

Career Evolution: Advertising” by work for food. True dat true dat.

Career Evolution: Advertising by work for food

found at NoMoreSleep Blog

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The Berlin adidas House Party – The Video

February 13th, 2009

2 weeks ago, adidas celebrated its 60th birthday with a true house party in Berlin. The interior decoration was done with much love to details, as these images prove. The food and drinks were in sync the theme and the DJ’s rocked the place. So here is video of the party, it is basically impossible to capture a real party on film.

On January 29th, 2009 adidas and No 74 celebrated 60 years of Soles and Stripes with an exclusive House Party. The adidas No 74 store was redesigned to resemble a real apartment including kitchenette, bath- and living room and decorated with several lovely details such as framed images of Adi Dassler and supporters from the past sixty years of adidas history. Local DJs joined the party with a mix of great hip hop tunes, funk and electro music. Watch the video & Thanks to everyone who celebrated with us!

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+/- hot plate

January 29th, 2009

Ami Drach & Dov Ganchrow came up the “+/- hot plate”. They silk-screened gold or Amorphic Metal films onto ceramic plates. If you connect the to an electric source, the current will run through the pattern on the plate and keep the food warm. But why would you want to eat warm chocolate mouse?

+/- hot plate by Ami Drach & Dov Ganchrow

+/- hot plate by Ami Drach & Dov Ganchrow

+/- hot plate by Ami Drach & Dov Ganchrow

found at designboom weblog

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Twilight by Benjamin Graindorge

July 3rd, 2008

Twilight by Benjamin GraindorgeYou will never guess what this is.
It’s called ‘Twilight’ and it’s an urn for a  placenta in pink gold. It was designed by Benjamin Graindorge, he is part of the design collective Duende. They are having this exhibition with a collection of objects that explore the sharing of food between mother and child, really strange stuff if you ask me.
You can find more of these objects at dezeen

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April 16th, 2008

cranberry sauce by Zach Kowalczyk

Food?‘ is Flickr set by Zach Kowalczyk, he photographed food that takes the shape of its container. O yeah, this is cranberry sauce.

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Designer cakes

April 3rd, 2008


These cake (on the right) was designed by Jamie Fobert, an architect, for the London bakeries Konditor & Cook. He was inspired by the work of the sculpture Barbara Hepworth (on the left).
4 more British design talents did some other designs, they will all become available in course of the year at the London stores.
more info at Wallpaper

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Carl Kleiner Still life Photography

Cafe M - Beirut - 1

Carl Kleiner still life photography are superbly creative, even if its fashion, food or advertising, Carl has an impressive imagination. Be sure to check also his Diary photographs, those are pretty amazing as well!

Cafe M - Beirut - 2

Ikea / Styling Evelina Bratell - Vaniljhorn

Macarong - 5

Sex - 1

Original Article:

stephanie casper: knitted meat

‘knitted meat’ series by stephanie casper

stephanie casper, an advertising and design student at pratt institute in new york city,
has created a series of knitted meat products. ranging from sausage links to rotisserie chicken,
each handmade object is packaged supermarket-style with a styrofoam base and transparent wrap.

knitted t-bone steak

knitted ham

knitted rotisserie chicken

knitted fish head