An Edible Art Book Made From Sugar Paste

For art so good you could eat it!

Here’s a brilliant way to get kids excited about art museums: Turn all the boring stuff — the exhibit catalogs and the signage and the like — into 55 pounds of mouth-watering, teeth-rotting, brain-addling candy.

Apparently, it works for adults, too, because Andreas Pohancenik’s graphics for the exhibition Design Criminals – made entirely, fantastically out sugar pastillage — were a smash, earning the UK-based Austrian designer a nomination for the prestigious Brit Insurance Design Awards recently.

The exhibit opened and closed last fall at the Vienna Museum of Applied Arts, and it was mounted as a contrarian rebuke to “Ornament and Crime,” Austrian architect Adolf Loos’s classic modernist manifesto against all things flowery. In featuring everything from frilly cakes to tattoos, the show proved that what was detested in Loos’s day is palatable today; in effect, it was about the fleeting nature of taste. So Pohancenik, a partner at the London design studio Practice + Theory, decided to use that idea literally.

The entrance to the MAK featured a whopping 13-foot-by-13-foot typographic sign made entirely out of sugar. Elsewhere in the exhibit, Pohancenik sprinkled saccharine little graphic flourishes that’d look right at home on a wedding cake. All told, he used 55 pounds of pastillage — a sugar-based dough — which took seven hours to prepare and 10 hours to install. The exhibition catalogs, also from Pohancenik’s hand, sandwiched 15 waffle-paper sheets between a pure-sugar slipcase. The ink, of course, was edible.

[We're getting cavities just looking at this stuff.]

Our favorite part in all this, though, has nothing to do with the candy (scout’s honor!). It’s the typeface, a weird, wonderful, whimsical thing that flowers in every direction and slants to the left for no good reason at all except that it looks kinda’ cool. The typeface was designed explicitly for the exhibition, and it’s named after one of Loos’s (many) ex-wives. The reason: To remind of the ephemerality of personal taste, albeit in a decisively less-than-sweet way.

[Awww, the design dorks' equivalent of The Lady and the Tramp spaghetti.]

via Co Design

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FOODA – Associazione per il Food Design – è un’organizzazione di progettisti, studiosi, comunicatori, aziende e istituzioni con fuoco sullo studio, la progettazione e l’innovazione degli Atti Alimentari. FOODA promuove la cultura progettuale degli Atti Alimentari assolvendola a elemento culturale, economico e ambientale di fondamentale importanza per la società contemporanea e futura, dando impulso all’innovazione di processo e di prodotto e potenziando le competenze degli operatori del settore. Obiettivo di FOODA è definire la disciplina del Food Design, il ruolo e le competenze del Food Designer; incrementare la consapevolezza, lo studio, la ricerca e l’interdisciplinarietà all’interno del paradigma degli Atti Alimentari promuovendo una corretta gestione e una progettazione sostenibile dei processi, dei prodotti e degli immaginari legati al cibo. FOODA intende perseguire i suoi obiettivi per mezzo di iniziative culturali, progetti di studio e ricerca autonomi e in cooperazione con enti e aziende, fornendo formazione e informazione professionale ai suoi soci, consulenza specializzata agli operatori del settore.

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