Mindful Meats

Mindful Meats is a meat brand that is focusing on a transparent production following more ethical parameters. This values come expressed in their new brand strategy and designs by Pearlfisher. Even if you don’t eat meat, it’s interesting to get to know how brands are embodying these contemporary ideas about Food & Sustainability and expressing it to our society. Take a look.

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“Pearlfisher has created the brand strategy, brand identity, packaging design, tone of voice and website template for a new challenger meat brand – Mindful Meats. Mindful Meats’ mission is to create systemic change and impact on the way Americans eat meat by increasing peoples’ access and connection to organically, sustainably raised meat through a fair and transparent system.

Pearlfisher’s brief was to create a challenger meat brand that immediately signals a systemic change. And as Hamish Campbell, Creative Director at Pearlfisher, responds,

“We understand that change is hard and so we are seeking to challenge existing consumer habits through an arresting visual and verbal language and by introducing a new level of intimacy and connection to the product itself – the cows.”

Talking about the identity and design, Design Director, Matt Sia continues,

“We wanted to build the brand through the symbol of the cow. Nothing is simpler than the name. It is a short, sharp and direct expression of the business and we have combined the name with  the visual in the form of a bold, proud stamp and stencil. This can then be used and translated across all forms of brand communication from product to retail environment.”

Claire Herminjard, Founder of Mindful Meats added,

“Pearlfisher’s design for Mindful Meats has helped bring our brand mission to life, signifying the quality of our product but also celebrating the animal, the farmer, and the land who bring it to us. Our belief in omnivory and the mindful consumption of meat has been flawlessly executed on pack by the Pearlfisher team.”

Designed by Pearlfisher

Credits

Creative Director: Hamish Campbell, Pearlfisher

Creative Partner: Jonathan Ford, Pearlfisher

Strategy Director: Tess Wicksteed, Pearlfisher

Senior Designer: Kate Caravaty, Pearlfisher”

Via The Dieline

Seymour Powell creates new Hozelock gardening products

Good news for those who grow their vegetables at home are getting more frequent. This practice is growing big as a life style, relevant products are also getting better. Here is a post, about this well done project by Seymour Powell for the garden brand Hozelock, I found on Design Week.

“Seymour Powell has created the new Growbag Waterer and Flexi Spray for garden brand Hozelock.”

The new products form part of Hozelock’s drive to ‘to minimise consumer hassle through new and innovative products that would grow the business’, according to Seymour Powell.

The new Growbag Waterer automatically irrigates plants for up to a fortnight, using a capillary action. It uses a large trough with watering spikes that push a capillary mat into the growbag, aiming to minimise water waste and improve efficiency by absorbing the water upwards as opposed to watering down.

The Flexi Spray adaptable hose attachment works as a sprinkler, a long reach hose for hanging baskets and a hands free hose, with a ‘strong spray function for cleaning’, according to Seymour Powell.

The product uses patented twist action engineering, and the consultancy says it can ‘withstand at least 2000 different orientations and twists on every single millimetre point without breaking.’

The consultancy initially reviewed the Hozelock offer to identity different gardening ‘attitudes’, including Devoted, Systematic, Romantic and Averse.

Seymour Powell then looked at how irrigation fitted into the lives of each of these gardening ‘types’ to develop a range of products, which it says are also influenced by the brand’s Gardening for Life focus.

More products design by Seymour Powell for Hozelock are in the pipeline.

Food Design – Event by Bocconi Students 4 Design, May 22 in Milan

Here is an interesting event for our italian readers. Food Design is organized by Bocconi Students 4 Design. We got a nice mail from the organization with the event information. From what I got to know, seems a good opportunity to work with interactions between Design professionals and chefs, but also to realize Food in its complex questions.

Sull’evento, in italiano.

“Mangiare non è più soltanto un’azione finalizzata al sostentamento fisiologico, ma il risultato di fattori sociologici, antropologici, economici e culturali.
La continua diversificazione delle sostanze nutritive assimilabili, dovuta alle contingenti situazioni ambientali, climatiche ed economiche, ha condizionato il mercato della domanda e dell’offerta, le tendenze ed i servizi collaterali, avvicinando il cibo al mondo del design.
Ecco perché gli chef di tutto il mondo hanno orientato la propria ricerca a proposte alimentari che ispirino equilibrio ed armonia, per un’esperienza sensoriale completa.
Il design applicato all’alimentazione richiede una complessa analisi delle esigenze dell’individuo nelle diverse situazioni di consumo, per poi desumere il processo di progettazione ed ideazione dell’offerta alimentare.
Insomma, il Food Design è a tutti gli effetti una branca dell’Industrial Design.
Per scoprire questo singolare mondo, interverranno Paolo Barichella, fondatore di Food Design Studio e della Commissione ADI Food Design, e i due chef stellati Michelin Davide Oldani – Ristorante D’O, e Pietro Leeman – Ristorante Joia.
Modera il Professor Severino Salvemini dell’Università Bocconi.”

FoodMood

FoodMood is an interactive information visualization project about food and emotion – two basic yet complex components of everyday life. The project aims do gain a better understanding of global food consumption patterns and its impact on the daily emotional well-being of people against the backdrop of countries’ GDP and obesity levels.

Kids’ First Time Tasting in Slow Motion

Saatchi & Saatchi and Heckler created this video for TEDxSydney 2013. Kids’ first time tasting in slow motion.

Black Cow – World’s First Pure Milk Vodka

 

WHAT IS BLACK COW?

Black Cow is the world’s first pure milk vodka, made entirely from the milk of grass grazed cows and nothing else. Fresh whole milk makes an exceptionally smooth vodka with a unique creamy character.
WHERE DOES THE IDEA COME FROM?

Pure Milk Vodka is the invention of West Dorset dairy farmer Jason Barber. His inspiration came from a desire to diversify the produce from his 250 strong dairy herd and his deep personal interest in vodka.

HOW IS IT MADE?

The milk is separated into curds and whey. The curds are used to make cheese, the whey is fermented into a beer using a special yeast that converts the milk sugar into alcohol. This milk beer is then distilled and treated to our secret blending process. The vodka is then triple filtered and finished, before being hand bottled.

Incidentally Black Cow is made from the same milk that is used to make Barber’s 1833 cheddar, winner of the World Cheese Awards Cheddar Trophy 2012

A look at restaurant Frantzén (VIDEO)

Fresh off the heels of announcing the split from partner Daniel Lindeberg, chef Bjorn Frantzén is promiting his Restaurant Frantzén with this new video.

The video is chock-full of food porn and highlights the exquisitely delicate cuisine that made Frantzen Lindeberg famous and number 12 on The World’s 50 Best Restaurants lists sponsored by S.Pellegrinoand Acqua Panna.

You’ll feel your mouth water as you watch the team at Restaurant Frantzén prepare dishes like a canapé of pomegranate-galangal root macaron with creamy chicken liver, King crab poached in beer and dill, and lobster with algae and herb emulsion.

The video sums up two hours of work in just three minutes. Enjoy!

via Fine Dinning Lovers